Last Updated: September 2026
1. Introduction
SimpliWiFi Limited ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit simpliwifi.agency (the "Site").
2. Information We Collect
Contact Form Data: When you submit our contact form, we collect your name, email address, telephone number (optional), company name, event type, and any requirements you provide, which is processed securely on our server and sent via encrypted SMTP to our business email. We also store your enquiry in our customer platform together with the page you first arrived on, its referrer and any campaign or click identifiers from your first visit (when you have accepted analytics cookies), so that we can see which pages lead to enquiries and link your enquiry to your customer account if you go on to buy from us. Enquiries are kept for up to 2 years, or for as long as you remain a customer.
Analytics & Cookies: With your consent we use Google Analytics and our own first-party page analytics to understand which pages are visited, in what order, and which lead to an enquiry. Our first-party analytics set three cookies: sw_vid (a random visitor ID, 400 days), sw_ft (the page and referrer of your first visit, 400 days) and sw_sid (a session ID, 30 minutes). They contain no personal details and are not combined with your browsing history if you later become a customer. We do not store your IP address in our analytics.
Technical Data: We automatically collect certain technical information including your IP address, browser type and version, time zone setting, and operating system.
3. How We Use Your Information
We use the information we collect to:
- Respond to your enquiries and provide quotes
- Send you information about SimpliWiFi services (with your consent)
- Analyse website usage to improve user experience
- Comply with legal obligations
4. Legal Basis for Processing (GDPR)
- Consent: When you accept cookies or submit contact forms
- Legitimate Interests: To improve our website and business operations
- Contractual Necessity: To fulfil requests for information or quotes
5. Data Sharing & Third Parties
- Google Workspace: Form submissions are sent via encrypted SMTP (TLS) to our business email hosted on Google Workspace
- Google Analytics: Website analytics (anonymised data). Our first-party page analytics are processed on our own servers and not shared.
We do not sell, trade, or rent your personal information to third parties.
6. Data Retention
We retain contact form data for up to 2 years unless you become a customer or request deletion sooner. First-party page analytics are retained for 12 months. Google Analytics data is retained for 26 months.
7. Your Rights (GDPR)
You have the right to: access, rectify, erase, restrict processing, data portability, object to processing, and withdraw consent. To exercise these rights, contact hello@simpliwifi.agency.
8. Cookies
We use essential cookies (for consent functionality) and, with your consent, analytics cookies from Google Analytics and our own first-party page analytics (sw_vid, sw_ft, sw_sid). Declining removes our analytics cookies immediately. Manage preferences via the cookie icon in the bottom-left of your screen.
9. Data Security
We implement appropriate technical measures to protect your data. Our website uses HTTPS encryption. However, no method of transmission is 100% secure.
10. International Data Transfers
Some service providers may process data outside the UK/EEA. We ensure adequate safeguards including Standard Contractual Clauses.
11. Contact Us
Email: hello@simpliwifi.agency
Address: SimpliWiFi Limited, Unit 2B Wynnes Business Park, Hope Under Dinmore, Leominster, HR6 0PX, United Kingdom
You may lodge a complaint with the UK ICO at ico.org.uk